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Summery

Data-driven Marketing Analytics student with hands-on experience analyzing enrollment and campaign performance data. Proven ability to transform behavioral and psychological datasets into actionable insights, improve conversion and retention metrics, and support strategic decision-making through performance analysis.

Professional Experience

Student Success Mentor

LAGUARDIA COMMUNITY COLLEGE

Long Island City, NY 

January 2024–Present

  • Analyzed academic performance and engagement data for 150+ students, identifying risk patterns and implementing targeted intervention strategies.

  • Developed data-informed action plans that contributed to an 8% improvement in student retention and stronger academic progress outcomes.

  • Monitored and reported key student success indicators (course completion, engagement metrics) to support data-driven program decisions.

Marketing Analytics Intern

PYE EDUCATION CENTRE

Elmhurst, NY       

July 2024–August 2024

  • Leveraged Excel and Tableau to analyze 1,000+ enrollment records and campaign data, uncovering trends that informed data-driven marketing strategies.

  • Built 5+ dynamic dashboards to monitor KPIs, conversion funnels, and acquisition channels, improving performance visibility for leadership.

  • Transformed raw datasets into actionable insights using advanced Excel functions (Pivot Tables, lookup functions, data modeling), reducing manual reporting time by 30%.

  • Delivered strategic recommendations that contributed to a 12% improvement in lead conversion performance and increased marketing efficiency.

Sales Associate

LIVEWIRE TELECOMMUNICATIONS

Dhaka, Bangladesh

December 2020–October  2021

  • Assisted 300+ customers daily in selecting mobile devices and service plans based on budget and usage needs, contributing to consistent sales performance and revenue growth.

  • Processed and managed $4,000+ in daily transactions (cash, credit, refunds, exchanges) with high accuracy while delivering strong customer satisfaction and repeat business.

Education

Bachelor of Business Administration (concentration:Marketing Analytics), GPA: 3.5/4.0

BARUCH COLLEGE, CUNY

New York, NY

Expected graduation - December 2026

Additional Skill

ANA Marketing Certification; DataCamp – Data Validation, Paid Search Dashboard

Teamwork & Collaboration, Analytical Thinking, Communication

Tableau, Excel (Pivot Tables, Lookup Functions, Dashboard Creation), Microsoft Office Suite

Languages

English (Proficient)

Bengali (Native)

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