Summery
Data-driven Marketing Analytics student with hands-on experience analyzing enrollment and campaign performance data. Proven ability to transform behavioral and psychological datasets into actionable insights, improve conversion and retention metrics, and support strategic decision-making through performance analysis.
Professional Experience
Student Success Mentor
LAGUARDIA COMMUNITY COLLEGE
Long Island City, NYÂ
January 2024–Present
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Analyzed academic performance and engagement data for 150+ students, identifying risk patterns and implementing targeted intervention strategies.
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Developed data-informed action plans that contributed to an 8% improvement in student retention and stronger academic progress outcomes.
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Monitored and reported key student success indicators (course completion, engagement metrics) to support data-driven program decisions.
Marketing Analytics Intern
PYE EDUCATION CENTRE
Elmhurst, NYÂ Â Â Â
July 2024–August 2024
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Leveraged Excel and Tableau to analyze 1,000+ enrollment records and campaign data, uncovering trends that informed data-driven marketing strategies.
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Built 5+ dynamic dashboards to monitor KPIs, conversion funnels, and acquisition channels, improving performance visibility for leadership.
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Transformed raw datasets into actionable insights using advanced Excel functions (Pivot Tables, lookup functions, data modeling), reducing manual reporting time by 30%.
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Delivered strategic recommendations that contributed to a 12% improvement in lead conversion performance and increased marketing efficiency.
Sales Associate
LIVEWIRE TELECOMMUNICATIONS
Dhaka, Bangladesh
December 2020–October 2021
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Assisted 300+ customers daily in selecting mobile devices and service plans based on budget and usage needs, contributing to consistent sales performance and revenue growth.
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Processed and managed $4,000+ in daily transactions (cash, credit, refunds, exchanges) with high accuracy while delivering strong customer satisfaction and repeat business.
Education
Bachelor of Business Administration (concentration:Marketing Analytics), GPA: 3.5/4.0
BARUCH COLLEGE, CUNY
New York, NY
Expected graduation - December 2026
Additional Skill
ANA Marketing Certification; DataCamp – Data Validation, Paid Search Dashboard
Teamwork & Collaboration, Analytical Thinking, Communication
Tableau, Excel (Pivot Tables, Lookup Functions, Dashboard Creation), Microsoft Office Suite
Languages
English (Proficient)
Bengali (Native)