Projects

Project: Enrollment & Marketing Funnel Optimization

💢 Problem: The organization struggled with low lead conversion rates and limited visibility into campaign performance. Disconnected datasets and unclear user behavior patterns made it difficult to identify bottlenecks in the enrollment funnel.

💡 Solution: I took a data-driven approach to uncover insights and improve performance. My process included:

Analyzing 1,000+ enrollment and campaign data points to identify trends and drop-off stages
Building interactive dashboards in Tableau to track KPIs, conversion funnels, and acquisition channels
Applying behavioral and psychological insights to understand user decision patterns
Streamlining reporting processes using advanced Excel techniques to improve efficiency
Presenting actionable recommendations to optimize targeting and campaign strategies

📜 Tools & Methodologies: Tableau, Excel (Pivot Tables, Lookup Functions), Data Visualization, Funnel Analysis, Behavioral Insights

My Contribution & Impact

In this project, I focused on transforming raw marketing and behavioral data into actionable insights. By combining technical analysis with an understanding of consumer psychology, I identified key conversion barriers and recommended targeted improvements. My work contributed to a 12% increase in lead conversion rates and enhanced overall marketing efficiency, while also improving visibility for data-driven decision-making.